More coincidence of oppositesBy Kishore Budha • Sep 23rd, 2008 • Category: Media Practice
Hegel would be proud of this. Another advert using opposites to affirm the product on offer. “You dream property, your dream business expansion”. Is this a trend in advertising?
This advert appeared in Times of India, Del, Sep 23, Page 28. More binary in adverts here
Kishore Budha is one of the co-founders of Subaltern Media and the founder-editor of the peer-reviewed Open Access journal Wide Screen. He holds a PhD in media and communications studies from the University of Leeds, UK and has professional experience in print journalism, internet news, and public relations industries. His interests include Critical Theories of Media and Communication, Semiotics, Transnational Communication, Film industry & production, Film theory, Film and history, Communications Policy, Visual Culture, Communication Technologies, Web media and Communication
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