When news and advertising collides
By Kishore Budha • Dec 16th, 2008 • Category: Commercialisation, Media Industry, Media Practice
CNN-IBN advert, Hindustan Times, Del p13, 16 Dec 08
I wonder if the brand manager for CNN-IBN noticed the irony. This advert for the news channel (Hindustan Times, Del, 16 Dec 08, p13) proclaims it is “India’s best English news channel”. The Nation page of the same edition (Page 15) carried a report that headlined: “TRPs stoke violence, sleaze on TV” (also online here). The report said: In recent past, television channels had received flak for coverage of the Mumbai terror attack with accusations that channels jeopardized security operations to gain higher TRP. And a minor gripe: What exactly does “Best News Channel” mean and how is it measured?
Kishore Budha is one of the co-founders of Subaltern Media and the founder-editor of the peer-reviewed Open Access journal Wide Screen. He holds a PhD in media and communications studies from the University of Leeds, UK and has professional experience in print journalism, internet news, and public relations industries. His interests include Critical Theories of Media and Communication, Semiotics, Transnational Communication, Film industry & production, Film theory, Film and history, Communications Policy, Visual Culture, Communication Technologies, Web media and Communication
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