Education holds put in print advertising slump
By Kishore Budha • Dec 18th, 2008 • Category: Media IndustryFrom Business Standard:
| HOW THE TOP 10 DECLINED | |||
| Categories | 1st – 7th
Nov-2008 |
1st – 7th
Oct-2008 |
Growth % |
| Social Advertisements | 334 | 585 | -43% |
| Educational Institutions | 206 | 206 | 0.10% |
| Corporate/Brand Image | 102 | 177 | -42% |
| Independent Retailers | 81 | 298 | -73% |
| Property/Real Estate | 79 | 236 | -67% |
| Cars/Jeeps | 70 | 147 | -53% |
| Hospitals/Clinics | 68 | 83 | -18% |
| Banking-Services & Products | 63 | 88 | -29% |
| Travel & Tourism | 39 | 65 | -40% |
| Computer Education | 39 | 38 | 1% |
| Total (Top 10) | 1,081 | 1,923 | -44% |
| Figures in thousand column centimetres | |||
| Source: Adex India – A division of TAM Media Research | |||
Bhansal, Shuchi (2008) “Print advertising melts down” Business Standard Nov 28, Online here
Kishore Budha is one of the co-founders of Subaltern Media and the founder-editor of the peer-reviewed Open Access journal Wide Screen. He holds a PhD in media and communications studies from the University of Leeds, UK and has professional experience in print journalism, internet news, and public relations industries. His interests include Critical Theories of Media and Communication, Semiotics, Transnational Communication, Film industry & production, Film theory, Film and history, Communications Policy, Visual Culture, Communication Technologies, Web media and Communication
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